Loyal Shoppers: Christian Radio Listeners support those within their constituency. They buy from businesses that advertise with one of their own mediums.
Conservative Americans: Christian Radio Listeners are conservative. They have strong family-oriented values.
Social Crowd: Christian Radio Listeners are extremely social. They build relationships with relatives, church members and close friends. Whatever traits sociable people possess, Christian Radio Listeners will be more likely to exhibit. Most prominent categories are: restaurants, grocery, recreation and apparel.
Married Couples: Adult Christian Radio Listeners are more likely to be married. Anything that would be characteristic of married couples will be even more so for Christian Radio Listeners.
Women: Among all general market-advertising mediums, Christian radio has the highest concentration of women in its audience! In other words, they have more women per capita. Whatever women buy, Christian radio Listening women will be likely to buy MORE!
Larger Families: Christian Radio Listeners are larger than the national average. They have more children, and their disposable income does not seem to be significantly affected by it. So...whatever families buy, Christian Radio Listeners will be likely to buy MORE!
Employment: Nationwide un-employment is UP, however, according to MediaMark research, since 2008, among Christian Radio Listeners, un-employment is DOWN! and their household income is actually rising!