The Super Bowl is the one sporting event in U.S. culture that unites much of our nation in front of big-screen TVs and devices each February. The National Football League is the most valuable broadcast property on television, and the Super Bowl looms large as a shared experience. For football fans, it's all about the battle for a championship. For casual fans, it may be more about the commercials and halftime show. Some people don't need a reason to party! They just like being around people.